A logo or presentation may look like one deliverable, but the work happens in stages. Map those stages before the deceptively small final file hides all the thinking behind it.
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Let’s work it out.
The starting figures are illustrations, not industry benchmarks. Replace them with your own costs and assumptions. Calculations happen in your browser; figures are not saved to your account or sent as analytics properties.
Changes the display label only. It does not convert amounts. Use a consistent basis for tax-inclusive or tax-exclusive figures.
Your planning estimate
- Estimated project quote
- AUD 2,378.75
- Total project hours
- 24 hours
- Cost allowance with contingency
- AUD 1,903.00
- Planned surplus above allowance
- AUD 475.75
How this calculation works
Add the hours for each stage, multiply by your hourly labour allowance, then add direct project costs. Apply the contingency to that cost allowance, then divide by (1 − target margin). A 20% margin is different from adding a 20% markup. The labour allowance is your chosen planning cost, not a suggested wage.
A little more context: Hourly rate or project fee?.
How the calculation works
Add the hours for each stage, multiply by your hourly labour allowance, then add direct project costs. Apply the contingency to that cost allowance, then divide by (1 − target margin). A 20% margin is different from adding a 20% markup. The labour allowance is your chosen planning cost, not a suggested wage.
A worked example you can change
The tool starts with the illustrative figures below. They demonstrate the calculation; they are not industry averages, recommended rates or promises about what you will earn. All monetary figures in this example are AUD.
Research and concept hours: 8 Production and artwork hours: 12 Included revision hours: 4 Hourly labour allowance: 70 AUD Licences and external costs: 50 AUD Contingency allowance: 10% Target margin on the quote: 20% Estimated project quote: 2,378.75 AUD Total project hours: 24 hours Cost allowance with contingency: 1,903 AUD Planned surplus above allowance: 475.75 AUD
Make the estimate fit your design work
The most useful estimate is one you can explain. Check these details against the actual job or business arrangement before you rely on the result.
- Define the number of concepts and revision rounds that the estimate covers.
- Include licences or outsourced work only where you are responsible for their cost.
- Write down how additional rounds will be agreed and charged. The contingency is not a promise of unlimited changes.
What this tool does and does not include
The calculation uses the figures you enter and the method above. It does not fetch market rates, convert currencies, assess demand or calculate tax, payroll or legal obligations. Choose a consistent tax basis for the amounts you enter. Changing display currency changes the label only.
Your inputs stay in this browser page and reset when you leave or reload. You can copy or download a text estimate with its assumptions. If you choose to use Lufu, you can then prepare an actual quote or invoice with the details you have agreed.