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Freelance hourly-rate calculator

Work backwards from your income goal, expenses and genuinely billable hours to find a starting hourly rate.

By Lufu Published 2 min read

TL;DR — the short version

Your rate needs to cover the hours clients pay for and the business costs around them. Start with your own numbers, then sense-check the result against your work and clients.

A full working week is rarely a full week of billable work. Quoting, chasing files, learning and bookkeeping need a place in the plan too. This calculator makes that space visible.

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Free tool · no signup

Let’s work it out.

The starting figures are illustrations, not industry benchmarks. Replace them with your own costs and assumptions. Calculations happen in your browser; figures are not saved to your account or sent as analytics properties.

Changes the display label only. It does not convert amounts. Use a consistent basis for tax-inclusive or tax-exclusive figures.

Your planning estimate

Hourly-rate baseline
AUD 69.75
Equivalent day rate
AUD 418.48
Annual revenue needed
AUD 77,000.00
Annual billable hours
1,104 hours

How this calculation works

Add your annual income goal before personal tax to annual business expenses. Divide by working weeks × billable hours per week. Multiply the hourly result by your chosen day length for a day-rate equivalent. This is a planning baseline; it does not include a separate profit or contingency allowance.

A little more context: Start with the invisible hours.

How the calculation works

Add your annual income goal before personal tax to annual business expenses. Divide by working weeks × billable hours per week. Multiply the hourly result by your chosen day length for a day-rate equivalent. This is a planning baseline; it does not include a separate profit or contingency allowance.

A worked example you can change

The tool starts with the illustrative figures below. They demonstrate the calculation; they are not industry averages, recommended rates or promises about what you will earn. All monetary figures in this example are AUD.

Annual income goal before personal tax: 65000 AUD
Annual business expenses: 12000 AUD
Working weeks per year: 46
Billable hours per week: 24
Hours in your billable day: 6

Hourly-rate baseline: 69.75 AUD
Equivalent day rate: 418.48 AUD
Annual revenue needed: 77,000 AUD
Annual billable hours: 1,104 hours

Make the estimate fit your freelancing work

The most useful estimate is one you can explain. Check these details against the actual job or business arrangement before you rely on the result.

  • Enter the amount you want the business to provide before personal tax, rather than take-home pay.
  • Reduce working weeks for holidays, illness and quiet periods. Keep weekly hours to time you realistically expect to invoice.
  • Include software, insurance and other running costs in annual expenses. Account for savings and benefits in your own planning; this is not a tax calculation.

What this tool does and does not include

The calculation uses the figures you enter and the method above. It does not fetch market rates, convert currencies, assess demand or calculate tax, payroll or legal obligations. Choose a consistent tax basis for the amounts you enter. Changing display currency changes the label only.

Your inputs stay in this browser page and reset when you leave or reload. You can copy or download a text estimate with its assumptions. If you choose to use Lufu, you can then prepare an actual quote or invoice with the details you have agreed.

Ready when you are

Less admin. More room for your next idea.

Bring your invoices, expenses and business records together in Lufu, so there’s more room in your day for the work you love.