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How to raise your freelance rates without the apology tour

Review your pricing, explain changes clearly and give existing clients useful options while respecting the agreements already in place.

By Lufu Published Updated 3 min read

TL;DR — the short version

Review the reason for a price change, apply it to work where a new agreement can be made, and explain the new scope, price and effective date clearly. Existing commitments need separate care.

There is a particular kind of draft email that begins with a price update and ends with three apologies, a discount and an offer to redesign the client’s kitchen. If yours has wandered in that direction, it may be time to make it shorter.

Changing your rates is a business conversation. It can be considerate without becoming a request for permission to have costs, experience or a sustainable workload.

Know what you are changing

Decide whether you are changing an hourly rate, a project minimum, a package or the scope included at a particular price. Review the effort and costs behind it. ‘I need to charge more’ becomes easier to communicate when you know which future work it applies to.

You do not need to share every personal or business expense. A concise explanation such as updated service scope or a pricing review is enough context for a normal quote conversation. Avoid inventing a dramatic reason to make the change sound more acceptable.

Check the agreement before the announcement

A new enquiry, an accepted fixed-price project and an ongoing contract are different situations. Do not quietly increase the fee on work you have already agreed to deliver at a set price. Review notice, renewal and variation terms for ongoing arrangements.

Where a change requires agreement, ask for that agreement before it takes effect. There is no universal notice period in this article. The contract, customer relationship and applicable rules determine what is needed; get advice if the position is unclear.

Put the useful details in the first paragraph

State what the new price covers, the currency and when it would apply. If the scope or pricing basis changes, name that too. A client should not have to compare two attachments to discover that a monthly package now includes fewer hours.

An illustrative message might be: ‘For new projects booked from 1 December, my workshop package will be AUD A$1,100 for the scope below. Your currently accepted project stays at its agreed fee.’ The numbers and date are examples, not a recommended price or notice period.

Offer a scope choice when it helps

If a client has a fixed budget, explore a smaller set of deliverables, a different schedule or less ongoing support. Keep the trade-off explicit. Keeping the old price while quietly absorbing all the same work can leave you back at the problem you were trying to solve.

It is also possible that the new offer is not right for the client. A respectful conversation can end with a smaller project, a later booking or no booking. None of those outcomes requires either person to be the villain.

Make the paperwork match the conversation

Update future quotes, recurring templates and relevant client defaults after the change is agreed. Check each draft before sending so an old rate does not slip into a new invoice, or a new rate into a protected old agreement.

Choose a regular time to review pricing using actual work records. Small, considered reviews can be easier to handle than waiting until a price has become unworkable and every email feels urgent.

Sources and further reading

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